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Experiential Marketing Photo Booths Are Changing Marketing-Photo Booth Rental Houston

Experiential Marketing: Photo Booths Are Changing Marketing

Experiential marketing. In a world where people share virtually every moment of their lives, it is now a vital piece of the marketing mix, delivering unique ways to physically reach potential customers, create an emotional connection, and provide opportunities for social sharing.

It may come out as a surprise to you, but this existed before the Internet era, smartphones, and social media took over most of our lives. Yes, brands and marketers interacted with people at events and other company marketing campaigns, but the impact was mainly limited to those who physically attended. Brands would cross their fingers hoping that their one-off event made a lasting impression to everyone who attended. Guests might have received a printed photo to take home and put on their fridge, but simply put there wasn’t much of a way to share and measure the experience beyond word-of-mouth.

While there are a million and one ways to incorporate your brand into the overall experience, a photo booth is another great tool to have in building brand awareness and recognition. One of the many advantages of modern photo booths is that, they can be customized to reflect your brand. Take a read to see how you can effectively create a branded experience with a photo booth rental.

  1. Adding your logo to every photo – indeed, a picture speaks a thousand words but imagine how much more would be said if your logo is in it too. To complete the look, ask us about custom graphics such as custom photo print borders or backdrops that can be used as step-and-repeat to showcase your logo or any sponsor’s logos. As these photos are shared by the guest’s on their respective social media accounts, awareness of your brand will also spread easily and organically.
  2. Using your own words – when considering a photo booth for an experiential marketing campaign, make sure that you are able to have the booth customized down to its details. Also, some photo booth rental companies also have post-marketing email services, which is another area that can be customized. The email service is important as it is a great opportunity to add in a strong call-to-action.
  3. Wrapping the kiosk – Experiential events are not just the same if they are not well planned. During any event, photo booths do tend to stand out and look like wore thumbs. Have the skins of the photo booths customized so that it will match the overall theme. Not only that, the photo booth can also double up as an exclusive ad space for sponsors or other stakeholders who would benefit from having their logos displayed.
  4. Broadcasting the experience – while it is not necessary to be a social media photo booth, using a customizable social media screen that integrates with one is another good idea to immerse your guests into a branded experience. This way, guests are surrounded by a cohesive theme, even while their photos and tweets are being broadcasted on the screen.
How Your Corporate Event Benefit from a Branded Photo Booth-Photo Booth Rental Houston

How Your Corporate Event Benefit from a Branded Photo Booth

If your company is planning to hold an event to create brand awareness, collect data and reach out to new customers, then the photo booth is the perfect tool for the job. Not only does a photo booth offer a cost effective solution to marketing and promoting your services and brand, it also offers a value added solution for social media channels and more for your company. Read on to know more.

Create Lasting Impressions

How people see your brand is crucial and can make or break a branding campaign. By having a branded photo booth, it enables you to create a positive impression on your brand for your customers and they can take away these strong, positive impressions of your brand away in the form of the photo booth prints. It is also an guarantee that these photos will be shown to co-workers, family and friends making your brand reach further after event.

Social Media Reach

Event guests will surely have a blast with the branded photo booth. The photos will also be shared with your brand online with family and friends during and after the event. Add a photo booth in your event that has social media integration, guests will have fun and you will have data insights as well as event data capture for use in future marketing campaigns.

Increase in Engagement

Engagement with prospects is important while the event is happening. The photo booth provides the perfect platform to engage with clients. The photo booth not only acts as an attraction and a conversation starter but, as an additional benefit, creates buzz around your brand. Having better engagement with customers means that you can talk to them about product offerings as well as having a better dialogue. Prospects would then feel that your brand is approachable as well as giving them the feeling of light-heartedness around the photo booth. These positive impressions will help you collect data more easily from them for ongoing engagement and interaction.

Exclusive Branding

We will work with you in coming up for a design that is compliant to your brand requirements and brand image. We have a team of expert designers that will work with you to create the perfect design for your photo booth. You will be engaged throughout the design process until to the brand design integration of the photo booth.

How Photo Booths Can Spice Up an Event-Photo Booth Rental Houston

How Photo Booths Can Spice Up an Event

Adding a photo booth to an event can help spice it up in so many ways, especially on corporate events. We have all been to at least one corporate event in our lifetime and from that experience, they are a perfect example of what needs spiced up with little or a good amount of fun just because they give a hint of boring plus a splash of awkwardness.

Here are some good reasons why a photo booth can help spice up a corporate event.

  1. The photo booth – There is no need for further explanation to this as this is a given. Due to the nature of corporate events, they can spring off a tense, serious or stiff feeling, adding a photo booth is a good way to break the ice. Not only attendees have fun sharing photos and also having a memorable takeaway, the photo booth can lighten the mood and get everyone excited just to be there.
  2. Pure entertainment – you are throwing a party or holding an event. You simply would like everyone to enjoy themselves, correct? What else can you do aside from the usual drinks, music and dancing? Getting a photo booth adds an exciting touch to your event. It also promises to be the center of attention for guests and hosts alike. The booth gives everyone a chance to let loose for a bit and really just enjoy the moment.
  3. A gift for everyone – a photo booth photo print out can be small in size but its impact, is huge in comparison. Sure, people can take pictures of the event with their cameras, phones and other handheld devices, but there is something special about the immediacy of the photo booth. Having the photos printed on the spot that guests can take home will make them feel special. It also signifies a little extra reward for being part of the party.

The party will continue online – if you want your party to be the talk of the town, rent a photo booth with social media integration. As long as the photo booth is connected to the internet, the booth can be programmed to upload all the photos taken to a social media account. Guests can share, save and enjoy everyone’s photos and not just the ones they have taken. To add more mileage, you can stream the event online as it happens, increasing brand visibility and reach.

Fun Things to Do for a Non-Profit Event

Fun Things to Do for a Non-Profit Event

Fundraising events can be a wonderful way to help popularize an organization and raise money for a specific cause. The only hitch in these types of event is that, it should be successful. By investing a lot of time and energy to plan the event efficiently and well in advance. The event will run smoothly and will amaze guests. For all the attendees to feel comfortable supporting a cause, they must have at very least have knowledge and passion required to make a firm donation. There is no better way to urge guests to contribute than to give them a memorable and fun experience.

Once the goal of the fundraising event is established as well as the budget and ticket sales are addressed, the host committee is committed, it is now time to discuss the details that can create a festive event for supporters. The main goal of non-profit events is to build awareness and raise money. The devil is in the details. The activities and all the details that go for a non-profit event can make all the difference.

  1. Have a photo booth – renting a photo booth in any event is both fun and useful for leaving a lasting impression. People do love dressing up silly and wearing ridiculous accessories such as big sunglasses, fake cigars, shiny bling and some goofy wigs. The photos are usually posted on social media networks such as Facebook or for the prints, are hung on fridges.
  2. Providing and open bar – if the budget would allow, an open bar can elevate an attendee’s overall experience and can even give the impulse to give more. While the tickets might be expensive, the open bar can be a major draw for guests and can help promote the organization across a wide audience.
  3. Set up a raffle – beyond the opportunity to donate by purchase of an event ticket, raffles are a great way in providing more opportunity for attendees to participate and contribute. All prizes are usually nice and highly desirable and are worth the bids. As a general idea, try asking contributions from the fields of travel, health and fitness, entertainment, sports and those who are high in demand as thy can really gain a lot of traction.
  4. Musical entertainment – there is no denial that everyone loves music and dancing. Bring to the event musical entertainment that suits the both the event, audience, venue and organization. It does not actually matter of it is classical music during dinner or a DJ for dancing later in the night, find some form of music that will provide guests with a fun, memorable evening.

Planning a non-profit event can be tough but with these fun activities and efficient planning techniques, it is sure that you would gain returning attendees, building long term relationships and achieve more donations that will support your cause.

wedding hashtag - photo booth rentals houston

The Wedding Hashtag

Right now, the personalized wedding Instagram hashtags are indeed one of the hottest wedding trends. Hashtags are a unique way to integrate social media sharing in your special day. Some can be clever and some are straightforward but, all in all, they are all fun. Here are some ideas to creating the ultimate #weddinghashtag!

  1. The purpose of a hashtag is to make a collection of photos that is easily searched on social media. In this case, wedding photos. This implicates that the hashtag should be unique and is highly relevant to the wedding. This will avoid clashing with other people’s hashtags and their photos too. To make sure, search it on social media before you can confirm that it is your own.
  2. Make sure that the hashtag is simple and easy to remember – That it is easier for friends and family to remember and share. Try to set up sign boards or chalkboards with your hashtag so they are always reminded of it.
  3. Think FUN! – This will give the hashtag extra push in being shared online and will make your guests want to use it. Often, some of the most fun hashtags are the ones that play on words. Be sure not to complicate it as it might not work for the majority.
  4. Do not make your hashtag too long – it can lose its fun value and it might not be used by your guests.
  5. One suggestion we can give is to try to come up with a hashtag that uses your last name or your future last name. Fine a website that with a list of idioms that lists examples from A to Z. Idioms will give you ideas and what we find the easiest way to in finding play of words that will suit your names.

Photo Booth Rental Houston can help make your wedding day not only a day that you will remember forever, but also an experience you would revisit time and again. From shareable GIFs to printed photos, complete with your wedding hashtag, it has been never been easier to capture memories from your big day. We will fully customize your photo prints to include any hashtag you would want to be placed on your photos. To learn more about Photo Booth Rental Houston or to get the latest news, follow our blog!

brand awareness - photo booth rental houston

Metrics for Brand Activation Campaigns

Consumer brand activations are viewed as very important part of building a positive perception of a brand and this can be done with a variety of technics such as product samplings, experiential events, sponsorships and in-store promotions. This also requires the brand to determine the core features that will distinguish them against their competitors. Brands must find positioning that will uncover assets that features long term benefits to the company.

Brands must be able to reach potential customers and create an emotional level of engagement. These marketing events must be able to impart positive feelings in the minds of these customers to become loyal customers and purchase products.

When you are aiming to build a brand activation campaign, the end goal should be to develop a face to face interaction as well as a two-way conversation with customers. Here are some factors to measure to always keep in mind.

Amplification – If needed, is it possible to make changes in order to increase the amplification of the overall activation campaign?

Uniqueness – As previously mentioned, it is required for a brand to identify core features that separates them from today’s highly competitive market.

Consumer Reach – Is there a reasonable amount of the targeted audiences for this brand activation touch and reach? Try to identify the reach in geography as well – hyper local, citywide, statewide or nationwide?

Capabilities for Integration – Would this brand activation campaign add or enhance and have the ready capability to integrate with the other types of marketing campaigns and channels that are being utilized by the company?

Return on Investment – are the benefits take over the costs of the brand activation? Brand activation campaigns should not always be measured in financial terms and sales. Are you able to capture pertinent consumer data such as names, phone numbers and email addresses which can be used on other marketing opportunities?

Long Term Potential – Does the activation gives the ability for the brand to gain sizeable long term benefits?

Relevance to the Brand – Is the activation campaign relevant to the brand’s values and message?

team building - photo booth rentals houston

Photo Booth Rental Houston: Advantages of Team Building Activities

In the corporate work environment, employees have to work with a wide variety of personalities. The success of a business can often depend on how well the employees are able to work closely and cooperate with each other across tasks and projects. Team building activities go a very long way in getting the workplace relationships have a positive impact on the company processes and goals.

Here are some reasons why team building activities makes a positive effect on your business.

Increase Productivity – the collaborative environment of a team building activity will teach participants on how to work together effectively. It will allow team members to see that everyone has different skills and different ways on how to approach a given problem. As individuals understand on how to make use of each other’s abilities and approaches, this knowledge is transferrable to the office environment.

Improve Communication – Poor communication is sometime the root cause of workplace conflict. Open and clear communication is the key to the success of relationships and projects within the office. Team building exercises help promote better communication skills in staff and in turn, develop their ability to cooperate well. Also, the fun nature of team building allows employees to get to know each other in a personal level and outside of the workplace. This in effect, will go a long way to building trust between the employees.

Keeping Employees Motivated – By having a team building, you are sending a message to your staff – that you actually care about their success. These events designed are actually designed to help grow and develop new skills and this indicates that a company is committed to its employees. This will result in workers will likely to reciprocate this investment in them by investing in the business. Another good result is that, they will take pride in their job and seek to achieve targeted company goals. Team building activities will also help them feel motivated about their workplace. Because they have developed better, trusting relationships with everyone, they would actually look forward in coming to the office day after day.

Developing Skills in Problem Solving – Team building activities and exercises involves simulated problems that needs to be solved. Participants can feel like that there is less pressure when an issue comes up in the workplace that they need to deal with. Members of the team can then find ways or approaches in solving a problem despite the challenges, and feel more confident about their ability to accomplish this.

Rent a photo booth and add it to the mix so you can capture the memories of the team building activity and post the fun photos to your office walls to serve as a constant reminder of the corporate culture that drives your business.

questions to ask - photo booth rental houston

Things to Look for When Renting a Photo Booth

What should you look for when you rent a photo booth? Many of you would like to have a photo booth for your important event. We cannot encourage it enough as it is so much fun. If you had the experience in talking with someone that has been in an event that has a photo booth, they are sure to enthusiastically share about having a photo booth is a great idea and will agree that you must get one too. Here are some few important aspects to consider when renting a photo booth.

The Size of the Photo Booth

For photo booths, size does matter. Not will only an open air photo booth would be able to fit you and your best friend perfectly, you are now able to jump in the booth with an entire group adding to the excitement. For weddings, a higher capacity photo booth is considered as a must. You will be able to get all of the bridesmaids and groomsmen together with the bride and groom to capture some of the most cherished photos of the evening. An open air photo booth option equates to more possibilities for priceless pictures. But if you would want the privacy of traditional photo booths, you can still request it with us.

The Quality of Photo Prints

A lot of photo booth companies do use printers that do not produce high quality prints in their effort and hopes of saving money and time. If you can, try to ask the potential companies to mail you actual photo prints or if you can go to them and see it for yourself so that you can compare the photo quality. You will be quite surprised if you will see the photos side by side.

Potential Show-Stoppers

This is your event, make sure that the photo booth company you chose has enough backup equipment as you would never know when a flash, camera or a hard drive might fail. With backup equipment, you should not have that extra worry.

Gallery Hosting

Make sure that your photo booth rental company has a user-friendly service for hosting your photos. Some would offer special features such as the giving the ability for guests to download their photos for free, instant email, or even uploading the photos straight to their own social media accounts.

So, who ever you would choose for your photo booth, make sure that you like the people. You also would like the employees to be appropriately dressed, well-mannered and respectful with everyone at your event. At Photo Booth Rental Houston, we make sure that our staff and photo booth gives you the optimal photo booth experience.

graduation party - photo booth rentals houston

Awesome Graduation Party Ideas

Graduation party ideas can literally come from anywhere and the best place to start is with the graduate. The party theme can revolve around their favorite food, school colors, a sport or something as simple as their own interests. Graduation day is definitely a day worth of celebration. Here, we have good ideas and tips to plan a graduation party that they would never forget and make the graduate feel like a rockstar for a day.

Deciding on a Budget

There is a big chance that you have already spent with the cap and gown, class ring, announcements, graduation gift etc.. so now, we have some ideas on how to stretch the budget to make the planning stress free and economical that will send the graduate feeling celebrated. But if you have been saving for the event, we would recommend to consult with a party planner to take the load off. By doing so, it would leave you some time to relax and enjoy the party. On the other hand, if you fall into the category of the budget being a bit tight, you might want to consider to have a party in combination with one or more of your friends. Consider the overall costs for food and drinks, venue, décor, invitations, entertainment and guest favors in the overall budget.

Plan for Mingle Friendly Food

Planning for the food may seem to be stressful part. The decision of either having if prepared for yourself, catered or having some help with friends and family would all depend on your budget; how much time you can give and how much you are able to count on others for help. The stress free and more convenient solution is to have a caterer handle it. In almost all of the cases, it is not as expensive as the cliché might go. A less expensive choice is to have a restaurant cater in the food, better, some fast food places like sandwich shops, Chinese or Mexican fast food, do offer an affordable catering menu. Choose food that you, your family and friends would be happily eating while standing and having conversations. If you choose to prepare food by yourself, the game is keeping it simple and doable. Try to do as much prep ahead of time as possible. Purchasing pre-made sandwiches, vegetables and fruit that is cut is always a convenient choice. Whip up a couple of salads, bags of chips and you are really good to go.

The Drinks

Beverage tubs that are filled with ice and bottled or canned drinks are always great for both indoor and outdoor events. You can save more by filling beverage dispensers with lemonades, punch or ice teas. If you are serving alcoholic beverages, make sure that some underage guests would try to sneak for some and for over consumption. Keep alcohol separated from the non-alcoholic drinks.

Planning Memorable Photo Ops

Photo booths are guaranteed to keep the party going. Having a photo booth at your graduation party will make sure that there is something for guests to do at all times. Instead of guests waiting or sitting around, munching away on the hors d’oeuvres and making those small talks, photo booths help with the event activity making time pass from beginning to the end of the party almost not felt. Also, taking pictures with family and friends in a photo booth is a great way to just sitting back when taking a break from the dance floor while keeping everyone involved in the celebration.

planning your prom - photo booth rental houston

Planning for this Year’s Prom

When you are about to start to plan for your prom, you have to start with the big picture in mind; what would you need, set up, preparation, how and when to get it. The items below are some general ideas for what you would need. The prom night would be just in a few months so it is critical to be thorough as possible with the planning process. Let us get right into these helpful guidelines before your planning starts.

  1. Choosing the date – This is an important task. You would want that the date you would choose will not affect or have a conflict with any school event, test period or a holiday. Go over the school calendar with the planning committee and visit the venues – if opted to have the venue off-campus and find out if they are available for the prom. Once you have the date locked down, you can start with the other major details.
  2. Assign tasks and be organized – delegate the tasks and oversee specific tasks. You can have the prom committee assigned to certain tasks such as food and drinks, advertising, entertainment, sales and decorations. To help being more organized, use a paper planner or download an app that will help you stay on top of things. You can also use social media group pages made private for discussions between committee members about ideas, reporting for accomplishments and status updates. Find ways to allow members to contribute and funnel information into a single planner, application or program to keep track of it all.
  3. Choosing favors – When it comes to the prom planning, finding new ways to remember this special occasion is very important. Hiring a photographer where students can purchase their photos, rent a photo booth, and purchase some other physical items that would include the theme of the prom, the date and the year. Think about favors that everyone would want to purchase. An open air photo booth offers the group dynamic, silliness, the props and spontaneity everyone would love.
  4. DJ or a live band – Another big part of planning this year’s prom is deciding if you would want a DJ, a band or both. Think wisely and weigh the costs, think about the space needed and make sure that the venue would allow above average levels of music until late into the night. Some might include insurance and other legal concerns so the sooner you have decided, the better.