As mentioned by marketing authority, Neil Patel, 72% of marketing experts assume branded material is much more reliable than promoting in a magazine; 69% claim it’s better to direct-mail advertising and Public Relations.” With that being mentioned, one particular fundamental aspect of digital marketing and branding is to discover all the opportunities, or real estate, readily available for you to improve and scale your brand.
For instance, when coming up with visuals or even digital initiatives, the computer or laptop display, e-mail headline, social media network or mobile phone presents pre-formatted image measurements and also dimensions to work with. They provide you a pre-sized area to fill out with your branding, content, and pictures just about any way you please.
When you are organizing a gathering, it’s critical to make certain you are really making use of each and every approach possible that one may amplify your brand and make the most of return on investment (ROI). You may have a pre-designated space offered, however that should not be all you think about in terms of real estate.
And now more than ever, it is necessary to identify and maximize each one of your branding possibilities for event marketing. You may well think about including your logo to name tags, having a branded burst page here or there, or imprinting your logo on napkins or drinkware– however what transpires with your branding right after the big event? Is it feasible to broaden your branding into real estate past your event? The response is a resounding “yes!”.
With today’s society, we are inclined to share and post snapshots when we’re having a great time, that’s the entire explanation social networks were born. #FoMO or the Fear of Missing Out is without a doubt a serious and motivating force. In other words: a lot of people never forget experiences when they are having shared, collective fun while enjoying a party or event.
Anyone could be thinking, “Well, folks can certainly take pictures at our event and share it on their social media platforms or with colleagues.” And that’s most likely a safe assumption.
But, can you stretch your marketing and branding suitably beyond an event, just by means of hosting a photo booth? Why not capitalize on the real estate of their pictures? Because, counting on your visitors’ selfies probably isn’t within your brand name’s best benefit. Here are a few reasons why:
We have all judged someone’s selfie that did not turn out so awesome.
Some people retake pictures for what looks like several hours right before they finally have one semi-decent picture. And even celebrities like Nick Viall acknowledge their selfie game isn’t as strong as it seems. Supposing that you count on your guests’ selfies, you’re not ensuring a high-quality, unforgettable, and exciting photo experience.
You are taking the risk of forfeiting branding options on social media.
Social networks make it possible for you three opportunities to add branding (as well as gain value from) a post.
They would consist of:
- the venue of your event or business under the poster’s social media handle
- your activity’s or business’ hashtag on the side of or under the picture
- your business’s social media handle somewhere in the post text
So, with a small opportunity of your visitors taking relevant selfies, incorporating the location, bearing in mind your social media handle, and throwing in an applicable hashtag, it’s not worth banking on guests to actually do much for you in the marketing and branding division. Anyway, you would like them to be enjoying your event and having awesome fun– not spending extra time on their phones.
Just how you could optimize marketing and branding real estate with a photo booth at your event
A photo booth provides fun for your guests. It really offers your guests a little something to do in between almost all the other activities at your event. It likewise really helps start a conversation and ease everybody up.
It’s customizable. You have the chance to make sure your branding and messaging is delivered exactly the way you want it to be, while at the same time having uniformity throughout each and every picture.
Your guests receive a party favor. Exactly who doesn’t appreciate party favors? Permit your guests to take home their memorable moment.
In the interest of you next event, make sure that you are maximizing all the branding real estate at your disposal. Providing your visitors with an entertaining activity, as well as a take-home party favor, is a win-win for both your branding and your guests.
If you are ready to give unforgettable fun and expand your marketing and branding real estate at your coming event, contact us, we ‘d love to help!