Experiential marketing. In a world where people share virtually every moment of their lives, it is now a vital piece of the marketing mix, delivering unique ways to physically reach potential customers, create an emotional connection, and provide opportunities for social sharing.
It may come out as a surprise to you, but this existed before the Internet era, smartphones, and social media took over most of our lives. Yes, brands and marketers interacted with people at events and other company marketing campaigns, but the impact was mainly limited to those who physically attended. Brands would cross their fingers hoping that their one-off event made a lasting impression to everyone who attended. Guests might have received a printed photo to take home and put on their fridge, but simply put there wasn’t much of a way to share and measure the experience beyond word-of-mouth.
While there are a million and one ways to incorporate your brand into the overall experience, a photo booth is another great tool to have in building brand awareness and recognition. One of the many advantages of modern photo booths is that, they can be customized to reflect your brand. Take a read to see how you can effectively create a branded experience with a photo booth rental.
- Adding your logo to every photo – indeed, a picture speaks a thousand words but imagine how much more would be said if your logo is in it too. To complete the look, ask us about custom graphics such as custom photo print borders or backdrops that can be used as step-and-repeat to showcase your logo or any sponsor’s logos. As these photos are shared by the guest’s on their respective social media accounts, awareness of your brand will also spread easily and organically.
- Using your own words – when considering a photo booth for an experiential marketing campaign, make sure that you are able to have the booth customized down to its details. Also, some photo booth rental companies also have post-marketing email services, which is another area that can be customized. The email service is important as it is a great opportunity to add in a strong call-to-action.
- Wrapping the kiosk – Experiential events are not just the same if they are not well planned. During any event, photo booths do tend to stand out and look like wore thumbs. Have the skins of the photo booths customized so that it will match the overall theme. Not only that, the photo booth can also double up as an exclusive ad space for sponsors or other stakeholders who would benefit from having their logos displayed.
- Broadcasting the experience – while it is not necessary to be a social media photo booth, using a customizable social media screen that integrates with one is another good idea to immerse your guests into a branded experience. This way, guests are surrounded by a cohesive theme, even while their photos and tweets are being broadcasted on the screen.